Become known for what you own.
Strategy & advisory for creative firms who are ready to transform creative excellence into enterprise value.
MY POINT OF VIEW
Creative services have become commoditized.
This is hard for creative firms to acknowledge because their creativity, which is to say their way of being, is inherently unique.
But creativity and creative services are not the same thing. Customers don’t pay for the way you are, they pay for the value they get as a result. And that value is non-transferrable.
It’s great that you’re great at your craft. It’s great that you think you’re better at it than other firms (if you didn’t, you’d have a bigger problem).
But better isn’t something you can own.
Better is something that belongs to the customer.
To be distinctive is to be in demand. For creative firms to stop competing and start creating demand, they need to draw people in by being more interesting and more memorable than everything else competing for their customers’ attention.
HOW I CREATE VALUE
I clarify your vision, then infiltrate & mobilize your team to execute it.
My inimitable combination of core competencies — vision translation, challenger strategy, and executional rigor — helps creative firms build value that defies commoditization.
"I left with so much clarity, it felt like a therapy session."
SAM KATZ, FOUNDER OF CROWDWORK MEDIA
Let's talk.